Sienna Ray

Sienna Ray is a luxury leather handbag brand for women. The showcased Spring/Summer collection, Field of Dreams, explores a visual language that is playful, dreamy, and youthful, while maintaining a sense of sophistication and understated luxury.

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I led the design and development of the collection from initial concept through to prototyping and the creation of technical packages for production. The process involved defining the collection’s narrative, colour palette, materials, and overall design direction to ensure a cohesive and elevated product line.

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In addition to product development, I created the visual concept for the collection, including mood boards, photoshoot direction, and lookbook design. The result is a unified presentation that translates the collection’s theme into a consistent and engaging visual story across product and imagery.