Product Care Association

For the Product Care Association, I developed a wide range of communication materials supporting province-wide recycling programs across Canada. The showcased materials focus on the paint and light recycling programs and include flyers, brochures, posters, web banners, newspaper ads, postcards, and rack cards.

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A key focus of the project was maintaining a cohesive visual system across multiple formats while adapting content for different provinces, including bilingual (English and French) requirements. This required careful attention to layout, hierarchy, and clarity of information.

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I developed the visual system, including colour palettes, typography, and pictograms, to ensure consistency and accessibility across all materials. The project required balancing strong branding with clear, informative communication for a broad public audience.